Martin Sundstrøm Digital Design


  • Thu, 31 Aug 2017 13:02:00 +0000

    New logo design
    I was asked to do a quick logo for a new gourmet pizza/craft brewery place opening up in North West Copenhagen. It's rare that i do these things for free, but the promise of a lifetime discount on good beer and pizza is hard to turn down. check it out here!
  • Wed, 30 Aug 2017 10:43:00 +0000

    Photos added to UrbEx: Urban Exploration gallery
    Added 4 new photos to the UrbEx: Urban Exploration gallery. While scouting for a location for a new music video for Miners Outfit, I came across a huge abandoned postal terminal. The place was being prepped for demolition, so had to sneak about without being spotted by the hard-hats. Check 'em out here.
  • Mon, 27 Mar 2017 07:43:00 +0000

    New music video for Miners Outfit
    At the end of 2016 I did a music video for Danish rock band Miners Outfit. Their single "I Dare You" focusses on how the populations of first world countires view refugees. We wanted people to remember that their safe little lives are a fragile thing, and we wanted to put those orange life-vests that have become synonymous with drowned refugees on regular people doing regular things, in order to emphasise that we're all in this refugee boat together.

    It was difficult to realise with the time constraints and no budget, so we settled for 3 female leads of different ages. All in all I think it came out pretty well. I was on a steep learning curve using my GH4 for video, learning how to handle a glide-cam, and rediscovering Adobe Premiere and After Effects after not using them for 4 years. I came out much stronger at video and I hope to work on more music videos in the future. You can find the result at the bottom of the "Design for Music" page.
  • Tue, 18 Oct 2016 10:53:00 +0000

    New photos added to all galleries + new Vieille Ville gallery
    I just added new photos to most of my galleries. Some new live music shots (Contrition and Among Wolves), and a wedding photo in Portraits and People, some new Urban Copenhagen shots, new Urban Exploration shots from the Danish State Railway's abandoned train workshops, and and a new gallery of the old town "Vieille Ville" from my recent vacation to Nice, France.
  • Mon, 25 Apr 2016 17:21:00 +0000

    Dansk El-Forbund and Statsministeriet
    Added my designs for Dansk El-Forbund's 2016 redesign and Statsministeriet to Web Design gallery.

    I redesigned the web site for Statsministeriet (The Danish Ministry of State) a couple of years ago under the previous administration (The Social Democrats). After they lost the last general election the chance of this happening is pretty much zero. I've had the design under wraps due to some level of secrecy, but I don't see any reason to wait any longer. See it here.

    I also redesigned Dansk El-Forbund (the Danish Electricians Union) web site and it's currently being implemented with an expected launch date sometime mid-May or early June. Check it out here.
  • Tue, 18 Aug 2015 10:14:00 +0000

    New Urban Exploration Gallery Added
    I've decided to add a new gallery featuring photos I've taken at different locations in Denmark. The theme is Urban Exploration, with an emphasis on abandoned locations. As a photographer I find old architecture more aesthetically pleasing to shoot, and if it's in ruins or decaying it adds so much atmosphere. Getting in to some of these places is tricky, scary, sometimes requiring a lot of diplomacy, planning and permits, and when that fails, it's possibly illegal (that aspect also adds some excitement and fun to the process. ). So I'm not naming these locations as it's part of the unwritten UrbEx code, but I'll share with any fellow explorers. Check it out here.
  • Mon, 10 Aug 2015 10:24:00 +0000

    New cover photos for my page
    I added 2 new cover photos to my web site, featuring my "HexaBull" logo. One is a fish-eye photo taken in a dodgy parking garage, featuring grafitti by (among others) Dune310 and Kats, who I worked with while shooting a music video for Pat & Meller.

    The other is a long-exposure image taken at an old dry-dock on Refshaleøen in Copenhagen harbor.

  • Wed, 01 Jul 2015 10:18:00 +0000

    Cleaned up the Web Designs page
    I've added quite a few new designs to my Web Design page, and I decided it might work better if I named my clients where relevant, so I've added cover-logos to most of the cases, while some designs are still listed under the company I was working at.
  • Thu, 23 Apr 2015 08:08:00 +0000

    Designs for Irma Supermarket's web magazine "Krydderiet"
    It's been many months since we pitched these designs for a digital version of Irma Supermarket's customer magazine "Krydderiet" and since we've heard nothing, I'm releasing the conceptual designs on my own site. You can see them here.

    The magazine itself has been redesigned since, it was actually going though a facelift at the time I designed the site, and we all knew my designs would need an adjustment to fit the new logo and typography, but it wasn't an issue.

    I'm really proud of the design, and really dissapointed that the client has chosen to carry on their current implementation, which does little to occupy the reader and integrates badly as both a web site and a magazine, the 2 medias miles apart in both look and feel. Well you can't win them all :)
  • Fri, 31 Oct 2014 10:36:00 +0000

    Pitch for a Supermarket's web magazine
    The pitch meeting was held yesterday with the client, and all in all it went really well. Their own digital project manager arrived a few minutes after I started, and about 3/4 of the way through she started challenging the whole basis for the web magazine with S.E.O. questions and statistics that were pretty much irrelevant.

    She said that she wanted the digital magazine to be embedded within not only their own CMS (which is very likely an older version of Umbraco than we use, and will present an uphill development battle and low usability for the backend users) but also embedded within their own web site. I have to challenge this with every fiber of my professional opinion. 

    Firstly, the addition of the corporate branded top navigation that eats up 30% of the screen real-estate  on an iPad would conflict with the magazine own brand and identity. This ruins the concept of packaging each issue with it's own front cover. Secondly, it would add far too many layers of navigation and require the user to make a harder decision each time they want to move around the magazine. It would basically confuse and distract from the reading environment I have created. And ther is *no way* their web site's navigation can replace the magazine's, which is optimised for the medium itself.

    She then suggested that we remove the corporate navigation on tablets and iPhones, as their current statistics show these are used more during the evening hours where people tend to read online. Then she said "nobody reads magazines on a desktop or laptop".

    I find their current statistics are highly useless when applied to a medium that does not exist yet. The reason there are no good statistics for web magazines being enjoyed on laptops and desktops, is because so few online publishers have managed to grasp what a distraction-free, immersive and comfortable reading environment on a web site should be like.

    I truly believe that if these factors are in place, we will have success. Readers will read:

    • Content is relevant for the reader. Don't publish just because you can. 
    • Content is presented in a way that is visually and aesthetically pleasing.
    • Content and navigation is usability-centric to the reading experience.
    • Reading environment should be as distraction-free as possible
    I also believe that adding the corporate navigation to the desktop/laptop version sets that version up for failure, and will simply enforce the stigma that nobody wants to read magazines on a computer.

    I agree there is a relevant concern that having the site on a separate CMS will mean that SEO will be divided between the Supermarket's corporate webshop and the customer magazine, but since they do not have the same content, communicate differently, and the magazine directs traffic to the web shop, there is little to lose and much to gain. Development of a proper SEO strategy will ensure that the web magazine will increase traffic and sales, as it can deliver content that is not available on their corporate site, content that appeals to people who are looking for recipes and articles rather than groceries.

    Another thing that needs to be tackled is what happens when a reader decides to purchase the ingredients listed in one of the recipes, or one of the single items advertised between paragraphs in the articles. I would personally like to keep the reader in the magazine environment, so maybe we need to add a shopping basket to the magazine interphase somehow, rather than having them leave the magazine to make a purchase. However the very option to make a purchase, a quick conversion,  is a vast improvement over the printed version.

    So it seems today I have to prepare these arguments in writing and present them to the decision maker, in the hope that logic and instinct will win.